An engaging text for students in single semester courses, balancing theory with real-world regional stories and examples and concisely covering essential financial principles and concepts. It is part of a suite of Ross products and has an emphasis on applications and relevancy to business. The text aims to make core introductory finance topics accessible and relevant through the use of real-life, regional examples. The new edition comes with Connect Plus, which includes an integrated ebook, assignment and quiz builder, pre-built assignments and algorithmic test bank questions.
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