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This text provides a simple and straightforward introduction to econometrics for the beginner. The author's intent is to provide the student with a "user friendly," non-intimidating introduction to econometric theory and techniques. The book motivates students to understand econometric techniques through extensive examples, careful explanations, and a wide variety of problem material. The audience is undergraduate economics, agricultural economics, and business administration majors, MBA students and others in the social and behavioral sciences where econometric techniques, especially the techniques of linear regression analysis, are used.