Covering the core economics principles and providing engaging, relevant examples, Essentials of Economics is a teaching and learning resource for a one-semester unit. The authors of this new local text present economics as a dynamic, relevant discipline for students. The key questions students of first-year economics ask themselves are: "Why am I here?" and "Will I ever use this?" This text answers these questions by demonstrating that real businesses use economics to make real decisions every day. Each chapter opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with 'an inside look' - a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision.