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Essentials of Entrepreneurship and Small Business Management, Global Edition

Norman M. Scarborough, Jeffrey R. Cornwall · ISBN 9781292266022
Essentials of Entrepreneurship and Small Business Management, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Norman M. Scarborough / Jeffrey R. Cornwall
Edition 9
Published 11th October 2018
Related course codes PSYO8941 Professional Practice

For courses in small business management, entrepreneurship, and new venture creation and/or management.


 


The foundation to building a successful business


Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th EditionEssentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.


 

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