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Essentials of Global Marketing

Essentials of Global Marketing

ISBN 9780273756545
Edition 2
Publication Date
Purchase Type Buy New
Publisher Financial Times Prentice Hall
Author(s)
Overview

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

Overview

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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