Essentials of Global Marketing

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Essentials of Global Marketing

Course Codes : ENT405
ISBN : 9780273756545
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Edition : 2
Overview

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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