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Essentials of Services Marketing

Course Codes : MKTG3311, MM314, MKT335

Essentials of Services Marketing

ISBN 9789810686185
Edition 2
Publisher Pearson Education Centre
Publication Date

Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook.

With its visual learning aids and clear language, students read less to learn more.

For undergraduate services marketing courses.


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