Essentials of Strategic Management: The Quest for Competitive Advantage

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Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN : 9781259546983
Publisher : Mcgraw-Hill
Author(s) :
Publication Date :
Edition : 5 Rev ed
Overview Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

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