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Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN 9781259733543
Edition 5
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions timely examples and a writing style that captures the interest of students. The Fifth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
eTextbook
eTextbook

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