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Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN 9781260139501
Edition 6
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Essentials of Strategic Management 6thedition by Gamble Peteraf and Thompson presents concisestraight-to-the-point discussions timely examples with a writing style thatcaptures students’ interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations TheBusiness Strategy Game and GLO-BUS are optional companions. Bothsimulations are closely linked to the content.
eTextbook
eTextbook

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