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ISE Essentials of Strategic Management: The Quest for Competitive Advantage

John E. Gamble, Arthur A. Thompson Jr., Margaret Peteraf · ISBN 9781260092271
ISE Essentials of Strategic Management: The Quest for Competitive Advantage | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) John E. Gamble / Arthur A. Thompson Jr. / Margaret Peteraf
Edition 6
Published 11th May 2018
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Essentials of Strategic Management 6thedition by Gamble, Peteraf, and Thompson presents concise,straight-to-the-point discussions, timely examples, with a writing style thatcaptures students’ interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content.



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