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Essentials of Strategic Management: The Quest for Competitive Advantage

Course Codes : STRE3001, MGT3SMG

Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN 9780078029288
Edition 3 Rev ed
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; It simplifies the task of demonstrating student learning through course embedded assessment; The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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