OverviewPart I: THINK LIKE AN EDITOR. 1. An Editor's Credo. MANAGING THE STORY. 2. 10 Steps to a Better Story: How to Work with Reporters on a Focused Plan before They Report. 3. Manage the Editor: Coach Reporters to Coach You for Better Story Results. 4. Social Media: It's Integral for Your Audience to be Interactive and Involved. 5. News Judgment: How to Decide What's Important. 6. Curiosity: How to Nurture This Trait and be the 'Idea Person'. ANALYZING THE STORY. 7. See the Big Picture: How to Answer, 'What's the Story?'. 8. 10 Questions in 10 Minutes: How to Keep the Story Talk Going. 9'13. STRUCTURE: HOW TO ENSURE AN ORGANIZED STORY. 9. Structure: Opening Paragraphs. 10. Structure: Lead. 11. Structure: Quotes. 12. Structure: Nut Graph. 13. Structure: Cosmic Graph. 14. Give Credit: How to Ensure Proper Attribution, Sourcing and Substantiation. 15. Show, Don't Tell: How to Include Anecdotes, Examples and Details. 16. Context: How to Provide Background and Relevance. 17. Closer Look: How to Tell Where the Story Works and Where It Needs Work. ASSESSING THE STORY. 18. Skeptical Editing: Ask Key Questions Graph by Graph. 19. Competing Digital Interests: How to Keep Readers with You. 20. Sensitivity: Sexual Orientation/Gender/Race/Religion/Disabilities/Age. 21. Holding a Story: 10 Warning Signs That a Story Should Not Run. 22. Saving a Story: 10 Things You Can Do to Make a Story Work. Part II: WORK LIKE AN EDITOR. EDITING THE STORY. 23. Treat Editing Like a Mystery: How to Approach a Story. 24. Edit for AP Style. 25. Edit for Grammar. 26. Edit for Spelling. 27. Edit for Punctuation. 28. Edit for Accuracy. 29. Edit for Fairness. 30. Edit for Balance. 31. Edit for Libel. 32. Tight Writing: How to Keep It Simple. 33. Trim a Story: How to Identify 10 Places to Cut. 34. Transitions: How to Change Subjects and Speakers. 35. Lively Language: Choose Strong Verbs and Avoid Clich?s. UNDERSTANDING SPECIAL DEMANDS ON THE STORY. 36. Handling Multiple Platforms and Tools: How to Consider Your Options, Smartly. 37. Digital Deadlines: 10 Tips. 38. Web Elements: 5 Cautions. 39. Ethics. 40. Taste. PRESENTING AND SELLING THE STORY. 41. Headlines, Keywords and Metadata. 42. Points of Entry and Points of Involvement. 43. Data Visualization: Make Key Decisions Early to Show Information Clearly. 44. Photos. 45. Promos and Refers. Part III: ACT LIKE AN EDITOR. USING AUTHORITY RESPONSIBLY. 46. Corrections: Own Up to Mistakes. 47. Credibility: Put Yourself above Reproach. 48. Plagiarism and Fabrication: What Editors Can Do. 49. Deadline Pressure: How to Get Along in the Newsroom. 50. Keep Asking Questions. REFERENCES. INDEX.