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9780170276399

3I eBook: MKTG3

ISBN 9780170276399
Edition 3
Publication Date
Publisher Cengage Learning Australia
Author(s)
Overview
A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips you with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps you to learn important concepts faster. MKTG delivers a fresh approach to give you what you need and want in a text. Each new print book includes access to online Student Resources CourseMate Express.
Overview
A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips you with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps you to learn important concepts faster. MKTG delivers a fresh approach to give you what you need and want in a text. Each new print book includes access to online Student Resources CourseMate Express.
eTextbook

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