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Ethical Marketing

Ethical Marketing

ISBN 9780131848146
Edition 1
Publisher Pearson
Author(s)
Publication Date
Overview
For Marketing and Business Ethics courses in business or philosophy departments. This text examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book fills a void in the business ethics field while focusing on the best ethical practices in marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.
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