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Event Management : For Tourism, Cultural, Business and Sporting Events

van der Wagen Lynn, Lauren White · ISBN 9780170394451
 Event Management : For Tourism, Cultural, Business and Sporting Events | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) van der Wagen Lynn / Lauren White
Edition 5
Published 16th February 2018
Related course codes COMM2015 Events Management
Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
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