Event Management: Theory and Practice

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Event Management: Theory and Practice

ISBN : 9780070279001
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 1st edition
Overview Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events. The book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. It provides detailed content including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements.


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