How to Successfully Promote Events, Festivals, Conventions, and Expositions

As the events market becomes increasingly saturated, it is
essential for a successful event professional to understand the use
of strategic marketing plans. Events are everywhere?in the
U.S. alone, there are more than 2,500 music festivals a year, for
example, while the UK hosts over 70 different beer festivals each
year. In such a crowded market, how can the event planner ensure
that his or her event stands out? Marketing expert Chris Preston
has the answers in this second edition of Event Marketing.
From the basics of promoting an event to the use of events as
marketing strategies themselves, Preston provides straightforward
advice and information on all the latest event marketing
techniques. The book begins with sections on what "event marketing"
really means, and how the field has evolved throughout time.
Preston then explores event marketing strategies from both a
conceptual and practical standpoint, and provides information on
sponsorship and corporate branding. The book covers marketing for
all types of events, including festivals, corporate and association
events, and social functions, and a full chapter on digital event
marketing covers all the latest e-marketing strategies. Case
studies provide real-world examples of successful marketing
efforts, while Discussion Questions for each chapter provide
opportunities for further exploration of key concepts. As marketing
becomes an increasingly important skill for event management
professionals, this completely revised second edition of Event
Marketing will be a must-have for working professionals,
students, and aspiring event planners everywhere.