Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

ISBN : 9780471401797
Publisher : John Wiley & Sons Inc
Author(s) :
Overview Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.

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