Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
John Wiley & Sons Inc
Leonard H. Hoyle
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.
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