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Exploring Market Research

Exploring Market Research

ISBN 9780030262180
Edition 7 Rev ed
Publisher South-Western
Author(s)
Overview
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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Due Date 12/12/2017

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