Kathryn McKelvey, Janine Munslow· ISBN 9780470655771
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Shows how the design process can be successfully applied to
satisfy market needs and trends
Fashion design seems to be a glamorous mystery for which only
the fortunate few have sufficient talent to succeed. In reality,
commercially successful results can be achieved if the right
processes are followed in the early design process.
Fashion Design sets out basic principles and exercises in
order to make fashion design a logical process, providing a
framework from which they can expand your skills steadily.
Fashion Design, 2nd Edition:
Shows how the design process can be successfully applied to
satisfy market needs and trends
Has a problem solving approach, with practical design projects
and portfolio exercises to encourage readers to develop their
innovation, experimentation and versatility
Pays special attention to computer-aided design (CAD) and
employment opportunities, including an overview of what is involved
in studying and becoming a designer in the contemporary fashion
industry.