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Fashion Design

Kathryn McKelvey, Janine Munslow · ISBN 9780470655771
Fashion Design | Zookal Textbooks | Zookal Textbooks
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$68.95
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Publisher John Wiley & Sons (UK)
Author(s) Kathryn McKelvey / Janine Munslow
Subtitle Process, Innovation and Practice
Published 2nd December 2011
Related course codes

Process, Innovation and Practice

Shows how the design process can be successfully applied to
satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only
the fortunate few have sufficient talent to succeed. In reality,
commercially successful results can be achieved if the right
processes are followed in the early design process.


Fashion Design sets out basic principles and exercises in
order to make fashion design a logical process, providing a
framework from which they can expand your skills steadily.


Fashion Design, 2nd Edition:



  • Shows how the design process can be successfully applied to
    satisfy market needs and trends

  • Has a problem solving approach, with practical design projects
    and portfolio exercises to encourage readers to develop their
    innovation, experimentation and versatility

  • Pays special attention to computer-aided design (CAD) and
    employment opportunities, including an overview of what is involved
    in studying and becoming a designer in the contemporary fashion
    industry.

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