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Fashion Forecasting
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Description
Description| Publisher | John Wiley & Sons (UK) |
| Author(s) | Kathryn McKelvey / Janine Munslow |
| Edition | 1 |
| Published | 26th September 2008 |
| Related course codes |
Everyone in the fashion business needs to develop an essential
survival skill: how to interpret the intelligence provided by the
fashion forecasting industry, to anticipate and respond to emerging
trends.
survival skill: how to interpret the intelligence provided by the
fashion forecasting industry, to anticipate and respond to emerging
trends.
Lavishly illustrated in full colour throughout, with clear and
relevant explanations of the processes involved, Fashion
Forecasting is for fashion students and young professionals who
already have acquired some fashion knowledge and skills. The
authors interviewed the key players within this exciting industry
and provide here fascinating insights into the dynamic contemporary
fashion forecasting world and the varied creative roles within it -
from intelligence gatherers to project consultants. The book covers
how a trend is sourced, anticipated and developed, and also
explores the interaction with marketing and brand development.
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