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Festival and Special Event Management

Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell · ISBN 978-0-7303-0006-9
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Publisher John Wiley & Sons Australia
Author(s) Johnny Allen / William O'Toole / Robert Harris / Ian McDonnell
Edition 5
Published 1st September 2010
Related course codes HOTL2005 - Festival and Special Events Planning, MARK2060 - EVENT MANAGEMENT & MARKETING, 21638 - Event Creation Lab Capstone
Festival and Special Event Management, 5th
edition
continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.




The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.

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