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Publisher | John Wiley & Sons Australia |
Author(s) | Johnny Allen / William O'Toole / Robert Harris / Ian McDonnell |
Edition | 5 |
Published | 1st September 2010 |
Related course codes | HOTL2005 - Festival and Special Events Planning, MARK2060 - EVENT MANAGEMENT & MARKETING, 21638 - Event Creation Lab Capstone |
The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.