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Foundations of Corporate Success

Foundations of Corporate Success

ISBN 9780198289883
Publisher Oxford Paperbacks
Author(s)
Publication Date
Overview
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.

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