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Framework for Marketing Management

Course Codes : MKTG600

Framework for Marketing Management

ISBN 9780273752516
Edition Global ed of 5th revised ed
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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