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A Framework for Marketing Management, Global Edition

Philip Kotler, Kevin Keller · ISBN 9781292093147
A Framework for Marketing Management, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Philip Kotler / Kevin Keller
Edition 6
Published 6th May 2015
Related course codes MARK5025 - Marketing Management

 



For graduate and undergraduate courses in marketing management.


A Succinct Guide to 21st Century Marketing Management


Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.




The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.



 

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