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Health Care Market Strategy (From Planning to Action)

Health Care Market Strategy (From Planning to Action)

ISBN 9781284150407
Edition 5
Publication Date
Publisher Cengage
Author(s)
Overview
Chapter 1: Strategy Development and the Strategic Mindset Chapter 2: Understanding the Strategic, Business, and Marketing Planning Process Chapter 3: The Challenge of a Competitive Marketplace Chapter 4: Step 1: Conducting the Internal/External Assessment Chapter 5: Step 2: Creating the Mission, Vision, and Critical Success Factors Chapter 6: Step 3: The Strategy/Action Match Chapter 7: Step 4: Determining Marketing Actions Chapter 8: Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan Chapter 9: Step 6: The Approval and Monitoring Process Chapter 10: Conclusion Appendix A: Consolidated List of Key Questions to Ask in Analysis Appendix B: Case Study: Sample Strategic Plan and Marketing Plan Appendix C: Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations
Overview
Chapter 1: Strategy Development and the Strategic Mindset Chapter 2: Understanding the Strategic, Business, and Marketing Planning Process Chapter 3: The Challenge of a Competitive Marketplace Chapter 4: Step 1: Conducting the Internal/External Assessment Chapter 5: Step 2: Creating the Mission, Vision, and Critical Success Factors Chapter 6: Step 3: The Strategy/Action Match Chapter 7: Step 4: Determining Marketing Actions Chapter 8: Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan Chapter 9: Step 6: The Approval and Monitoring Process Chapter 10: Conclusion Appendix A: Consolidated List of Key Questions to Ask in Analysis Appendix B: Case Study: Sample Strategic Plan and Marketing Plan Appendix C: Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations

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