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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

ISBN 9780750646147
Publisher Butterworth-Heinemann Ltd
Author(s)
Overview
Provides practitioners and executive students with the practical steps to implement the theory outlined in Creating Powerful Brands, a hugely successful text co-written by the author. Examines the brand building process outlining the steps to maintaining, building and maximising brand value.

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