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Frontiers of Electronic Commerce

Frontiers of Electronic Commerce

ISBN 9780201845204
Publisher Addison Wesley
Author(s)
Publication Date
Overview
The basis for moving towards electronic commerce is the belief that electronic markets have the potential to be more efficient in reducing the costs of doing business globally. This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It explains the emerging technology and network infra-structure, and emphasizes the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway. The study also describes pertinent standards and protocols.
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