Frontiers of Electronic Commerce
Publication Date 1 Jan 1996
OverviewThe basis for moving towards electronic commerce is the belief that electronic markets have the potential to be more efficient in reducing the costs of doing business globally. This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It explains the emerging technology and network infra-structure, and emphasizes the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway. The study also describes pertinent standards and protocols.