Fundamentals of International Business
John Wiley & Sons Australia Ltd
Michael R. Czinkota
Publication Date :
1 Jan 2009
1st Asia-Pacific ed
This is an introductory international business text ideal for use at the undergraduate level. While providing a broad overview of international business as it is conducted around the globe, a key differentiating theme of the text is its focus on the rapidly growing Asian region. This focus is achieved through analysing the increasing efforts of Australian, New Zealand, European and United States firms in conducting international business in Asian markets, as well as the activities of organisations from Australian, New Zealand and Asian countries expanding into the lucrative markets of the US and Europe.
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