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Fundamentals of Strategy

Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner · ISBN 9781292209067
Fundamentals of Strategy | Zookal Textbooks | Zookal Textbooks
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Description

Publisher Pearson Education UK
Author(s) Gerry Johnson / Richard Whittington / Kevan Scholes / Duncan Angwin / Patrick Regner
Edition 4
Published 7th December 2017
Related course codes
From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.

This book is particularly suited for those engaged in short undergraduate, MBA and executive courses or engaging with strategy for the first time.

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