• Fast shipping
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Subscribe to Zookal Q&A to get 10% off all textbooks, free shipping and unlimited access to textbooks solutions Find out more

Games User Research

Games User Research

ISBN 9780198794844
Publication Date
Publisher Oxford University Press
Author(s)
Overview
Today, game user research forms an integral component of the development of any kind of interactive entertainment. In the recent years, user research has been enhanced further by the introduction of technology allowing detailed player-game interaction data to be captured across large scales. Today, user research stands as the primary source of business intelligence in the incredibly competitive game industry. The book bridges the current gap of knowledge in game user research, building the go-to volume for everyone working with games, with an emphasis on those new to the field.
Overview
Today, game user research forms an integral component of the development of any kind of interactive entertainment. In the recent years, user research has been enhanced further by the introduction of technology allowing detailed player-game interaction data to be captured across large scales. Today, user research stands as the primary source of business intelligence in the incredibly competitive game industry. The book bridges the current gap of knowledge in game user research, building the go-to volume for everyone working with games, with an emphasis on those new to the field.

Leaves warehouse in 14 - 21 business days

Savings : $12.99 (20% off)

or buy now & pay later with

Related Searches