Get Your Message across: The Professional Communication Skills Everyone Needs
Allen & Unwin
Jacqui Ewart (Lecturer, Journalism and Professional Communication, Central Queensland University, Au...
Publication Date :
1 Jan 1998
'Can you put out a press release to catch this evening's news?' 'We need to put together a brochure ready to mail next month.' 'Can you put an ad in the paper?' If you've ever been asked to write an advertisement, create a brochure, or draft a speech for the boss, then you'll know that the task usually comes with a tight deadline and not enough instructions. Get Your Message Across is a handy guide to the many situations in which you need to create promotional material or events for your organisation. Using clear examples and useful checklists, it shows you how to write effectively and manage relationships with printers, designers and other suppliers. It also includes practical, easy-to-follow guidelines for specific formats including: press releases * newsletters * brochures * advertisements * web sites * briefing notes * speeches * promotional kits * reports * columns * video scripts * backgrounders * conferences * presentations * tours Get Your Message Across is a lifesaver for people working in public relations, marketing or any other position where they need to create distinctive promot
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