Business analytics can help you manage the accelerating risk and uncertainty associated with today’s global business environments. In Global Business Analytics Models, Hokey Min empowers managers to use today’s analytical tools and techniques to gain reliable, actionable international business intelligence, and to solve many of the most urgent problems their global businesses face.
Min offers a practical, easy-to-understand overview of business analytics in a global context, focusing especially on managerial and strategic implications. After demystifying the basic quantitative tools of modern analytics, he demonstrates them at work in global applications ranging from finance and supply chain management to healthcare. Coverage includes:Developing analytic thinking, and operationalizing Big Data in global environmentsCapitalizing on business analytics to build a winning global strategyCollecting, sorting, prioritizing, storing, and managing dataPredicting international customer behavior, segmenting global markets, and forecasting demand in unfamiliar foreign marketsPerforming international risk and assessments more effectivelyUsing analytics to help plan the financing of global business operationsIntegrating international social and mobile analyticsOvercoming cultural and technical differences that complicate the use of analytics in global firmsEstablishing effective performance metrics for your use of analyticsTaming Big Data for global Enterprise Resource Planning (ERP)Making better decisions about global suppliers, manufacturing, distribution, transportation, and supply chain resilienceAnalyzing clinical, pharmaceutical, and patient behavior data to improve healthcareAnticipating future paths of innovation in global business analytics