Global Business Today

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Global Business Today

Course Codes : 200591
ISBN : 9780071000253
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Global Business Today is focused on the fundamentals of international business. Not only does this text provide coverage of the strategic imperatives of operating international business out of a small, dependent economy but it also builds a thorough worldwide orientation. In this edition, international business Graduate Attributes have been integrated throughout and there is topical discussion of issues such as the Doha Round of trade negotiation, climate change and the rise of China and India. The authors recognise that case studies reinforce relevance and have therefore included either entirely new or significantly revised cases in every chapter. With a concise treatment of the crucial elements of an international business course, Global Business Today is the ideal text for a first subject in international business.


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