OverviewThe success of the first 10 editions of Global Business Today was based in part on the incorporation of leading research into the text, the use of the current examples and statistics to illustrate global trends and enterprise strategy, and the discussion of topical events within the context of the appropriate theory.
Building on these strengths, 11e focuses on:
1. Incorporating new insights from scholarly research.
2. Making sure the content covers all appropriate issues.
3. Making sure the text is up-to-date with current events, statistics, and examples.
4. Adding new and insightful opening and closing cases in most chapters.
5. Incorporating value-added global EDGETM features in every chapter.
6. Connecting every chapter to a focus on managerial implications.