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Global Communication
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Thomas L. McPhail |
| Subtitle | Theories, Stakeholders and Trends |
| Edition | 4 |
| Published | 17th January 2014 |
| Related course codes |
Theories, Stakeholders and Trends
Global Communication is the most definitive text on
multi-national communication and media conglomerates, exploring how
global media influences both audiences and policy makers around the
world. This new edition is comprehensively updated to reflect the
many fast moving developments associated with this dynamic
field.
- A new edition of the most definitive text on multi-national
communication and media conglomerates, each chapter updated with
extensive new details - Covers the expanding area of global communication and describes
major multimedia conglomerates, particularly in the USA, including
the purchase of NBC-Universal by Comcast and Disney's expansion in
China - Includes new information on the phone hacking scandal by News
Corporation?s employees in the UK - Explains the significant changes in the communication industry
both in the US and elsewhere - Chronicles the continuing story of the development of Arab
Media with new coverage on the Arab Spring - Offers an updated companion website with instructor's
manual, test banks and student activities, available upon
publication at href="http://www.wiley.com/go/mcphail">www.wiley.com/go/mcphail
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