Global Marketing

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Global Marketing

ISBN : 9780137042685
Publisher : Pearson Education (us)
Author(s) :
Publication Date :
Edition : 6th
Overview The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $131.95

Savings : $6.60