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Global Marketing

Global Marketing

ISBN 9780137042685
Edition Global ed of 6th revised ed
Publisher Pearson Education (us)
Author(s)
Publication Date
Overview
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
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