Global Marketing

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Global Marketing

ISBN : 9780273766711
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : Global ed of 7th revised ed
Overview For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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