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Handbook of Public Relations

Handbook of Public Relations

ISBN 9780761912866
Edition 1
Publication Date
Purchase Type Buy New
Publisher SAGE Publications, Inc
Author(s)
Overview
The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years.
Overview
The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years.
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