Health Promotion Strategies and Methods

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Health Promotion Strategies and Methods

ISBN : 9780074715000
Publisher : McGraw-Hill Education - Europe
Author(s) :
Edition : 2 Rev ed
Overview This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included. The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.


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