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Sports Marketing: The View of Industry Experts Includes Navigate 2 Advantage Access

Sports Marketing: The View of Industry Experts Includes Navigate 2 Advantage Access

ISBN 9781284034097
Edition 1
Publication Date
Publisher Cengage
Author(s)
Overview
Chapter 1: Introduction Chapter 2: Licensing Chapter 3: Properties and Players Unions Chapter 4: Athlete Marketing Chapter 5: Agent Chapter 6: Team Marketing Chapter 7: Sports Advertising Chapter 8: Media Training and Public Relations Chapter 9: Cause Marketing Chapter 10: Social Media Chapter 11: Events and Sponsorship Chapter 12: Product Development Chapter 13: College Athletics Chapter 14: Controversial Issues in Sports Marketing Chapter 15: Emerging Markets in Sports Marketing Chapter 16: Review Sports Marketing Through the 2012 Olympic Games
Overview
Chapter 1: Introduction Chapter 2: Licensing Chapter 3: Properties and Players Unions Chapter 4: Athlete Marketing Chapter 5: Agent Chapter 6: Team Marketing Chapter 7: Sports Advertising Chapter 8: Media Training and Public Relations Chapter 9: Cause Marketing Chapter 10: Social Media Chapter 11: Events and Sponsorship Chapter 12: Product Development Chapter 13: College Athletics Chapter 14: Controversial Issues in Sports Marketing Chapter 15: Emerging Markets in Sports Marketing Chapter 16: Review Sports Marketing Through the 2012 Olympic Games

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