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Marketing

Marketing

ISBN 9781133962489
Edition 4
Publication Date
Publisher Cengage
Author(s)
Overview
1. Marketing Today and Tomorrow. 2. Socially Responsible Marketing. 3. Marketing Begins with Economics. 4. The Basics of Marketing. 5. Marketing Information and Research. 6. Marketing Starts with Customers. 7. Competition Is Everywhere. 8. Social Media and E-Commerce. 9. Develop a Marketing Strategy and Marketing Plan. 10. Develop Successful Products. 11. Services Need Marketing. 12. Business-to-Business Marketing. 13. Distribution. 14. Determine the Best Price. 15. Promotion. 16. Advertising. 17. Selling. 18. Marketing in a Global Economy. 19. Manage Risk. 20. Finance Marketing Activities. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Plan a Future in Marketing.
Overview
1. Marketing Today and Tomorrow. 2. Socially Responsible Marketing. 3. Marketing Begins with Economics. 4. The Basics of Marketing. 5. Marketing Information and Research. 6. Marketing Starts with Customers. 7. Competition Is Everywhere. 8. Social Media and E-Commerce. 9. Develop a Marketing Strategy and Marketing Plan. 10. Develop Successful Products. 11. Services Need Marketing. 12. Business-to-Business Marketing. 13. Distribution. 14. Determine the Best Price. 15. Promotion. 16. Advertising. 17. Selling. 18. Marketing in a Global Economy. 19. Manage Risk. 20. Finance Marketing Activities. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Plan a Future in Marketing.

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