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Hospitality Marketing Management

Hospitality Marketing Management

ISBN 9780470088586
Edition 5 Rev ed
Publication Date
Publisher John Wiley & Sons Ltd
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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