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Hospitality Strategic Management: Concepts and Cases

Course Codes : MHC610

Hospitality Strategic Management: Concepts and Cases

ISBN 9780470083598
Edition 2 Rev ed
Publisher John Wiley & Sons Ltd
Author(s)
Publication Date
Overview
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
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