How to Write a Marketing Plan

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How to Write a Marketing Plan

ISBN : 9780749467128
Publisher : Kogan Page Ltd
Author(s) :
Publication Date :
Edition : 4 Rev ed
Overview "How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.


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