• We are open and fulfilling your orders and shipping them as quickly as possible. Read more

Subscribe to Zookal Q&A to get 10% off all textbooks, free shipping and unlimited access to textbooks solutions Find out more

Cases In Health Care Marketing

Cases In Health Care Marketing

ISBN 9780763764487
Edition 1
Publication Date
Publisher Cengage
Author(s)
Overview
Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
Overview
Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.

Leaves warehouse in 10 - 14 business days

Savings : $47.59 (20% off)

or buy now & pay later with

Related Searches