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Industrial Marketing Research (RLE Marketing)

Nicholas Stacey, Aubrey Wilson · ISBN 9781138972650
Industrial Marketing Research (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Nicholas Stacey / Aubrey Wilson
Subtitle Management and Technique
Published 26th November 2015
Related course codes

Management and Technique

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.


When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

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