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Innovation and Entrepreneurship

Course Codes : MGMT90030

Innovation and Entrepreneurship

ISBN 9780190300630
Edition 0th
Publication Date
Publisher Oxford University Press
Innovation and Entrepreneurship: Creating New Value covers all of the major aspects of innovation strategy and capabilities, including leadership of innovation, creativity, design led innovation, open innovation, management of the innovation portfolio and new product development processes. Ultimately, innovation is accomplished by people, and this book recognises the critical contribution of leadership and organisational culture to developing and promoting innovation behaviours. For startups and entrepreneurs, the book covers the practical, powerful tests that a new idea should be subjected to, as well as providing an overview of the entrepreneurship process.Another feature of the book is the detailed presentation of the practices common to highly innovative organisations that distinguishes them from low innovating organisations. Underpinned by research, this information is translated into an innovation audit tool that can be used by managers or students alike. Key FeaturesContains more than 25 new major case studies covering innovation and entrepreneurship from startups to large mainstream organisations, examples include Kogan, KeepCup, BHP Billiton, Swisse, CSL and Toray (Japan). Also includes three new case studies of crowdsourcing companies.Thought leadership boxes throughout include leading edge, practical insights from professionals New cutting edge issues in entrepreneurship, such as new business models and social entrepreneurship practices are reviewed and illustrated.Covers aspects of innovation in processes as well in a chapter focused on supply chain innovation.

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